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Not attractive and awkward or socially embarrassing : He's nice, but kind of nerdy.
These glasses make me look/feel nerdy. extremely interested in one subject,
especially computers, and knowing a lot of facts about it :
There is a perception of IT people being nerdy geeks working in isolated backroom office jobs.
The smart, nerdy kids weren't invited to eat lunch with the cool kids.

But nerdy is,

철없다는 부정적인 시선으로 세상의 눈초리를 받지만 알고보면 자신만의 세상을 개척해나가는 주관있는 사람들을 위한 브랜드.
널디는 (NERDY)는 사회가 요구하는 역할을 거부하고 스스로 자신만의 사회를 만들어나가는 주관을 드러낸다.
그래서 타인의 시선은 신경쓰지 않지만 마음 속 순수한 동심으로부터 자신의 존재감은 드러내고 싶어한다.
널디는 겉으로 고집이 세고 드세보이나 사실 마음속 순수한 동심을 늘 갈망하는 사람들을 어필하며 그들에게 영감을 받아 전개된다.

Nerdy House is,

빠르게 변화하는 트렌드를 잘 흡수하는 스트릿의 성지 홍대. 타인의 시선을 많이 의식하게 되는 곳이기도 하다.
이러한 홍대의 중심에 집을 컨셉으로 한 널디하우스를 지었다는 것은, 세상의 시선을 신경쓰지 않고
자신의 가치관과 존재감을 드러내어 그들만의 사회를 구축할 수 있도록 의도했다.

널디만의 개성으로 꾸며진 플래그십 스토어는 그들의 세상을 표현한 공간이다.
스케이트보드, 게임기, 정돈되지 않은 침대, 세탁물, 그리고 낙서, 시리얼, 가족사진...
편안함과 친근감을 주지만 옷장 속 컬러풀하고 개성 강한 옷과 소품은 남들을 의식하지 않고
자신을 드러내고자 하는 아이덴티티를 발견할 수 있다.
널디하우스를 통해 그들만의 세상를 개척해 나갈 수 있다는 것을 보여준다.

NERDY FLAGSHIP STORE
94-12 Eoulmadang-ro, Mapo-gu, Seoul
T. +82 02-2135-5471

Lotte Youngplaza Store Myungdong
4F, Lotte Young Plaza,
123 Namdaemunno 2-ga, Jung-gu, Seoul
T. +82 02-2118-5224

Lotte Department Store Jamsil
8F, Lotte Department, 240 Olympic-ro,
Jamsil 3(sam)-dong, Songpa-gu, Seoul
T. +82 02-2143-7767

Lotte Department Store Nowon
8F, Lotte Department Nowon
1414 Dongil-ro, Nowon-gu, Seoul
T. +82 ‭02-950-2835‬

Lotte Department Store Cheongnyangni
B1F, Lotte Department Cheongnyangni,
214 Wangsan-ro, Dongdaemun-gu, Seoul
T. +82 02-3707-1088

Shinsegae Department Store Gangnam
8F, Shinsegae Department,176,
Sinbanpo-ro, Seocho-gu, Seoul
T. +82 02-3479-1823

Shinsegae Dutyfree Shop Gangnam
3F, Shinsegae Dutyfree, 176,
Sinbanpo-ro, Seocho-gu, Seoul
T. +82 02-6288-0861

Shinsegae Dutyfree Shop Myeongdong
12F, Shinsegae Dutyfree Myeongdong,
77, Toegye-ro, Jung-gu, Seoul
T. +82 02-6370-4292

Lotte Mall Gimpo Airport
GF, Lotte Mall Gimpo Airport
886, Banghwa-dong, Gangseo-gu, Seoul
T. +82 02-6116-2965

Hyundai Department Store Sinchon
B2F, Hyundai Department Sinchon,
83, Sinchon-ro, Seodaemun-gu, Seoul
T. +82 02-3145-1799

Hyundai Department Store D-cube city
B1F, Hyundai Department D-cube city,
662, Gyeongin-ro, Guro-gu, Seoul
T. +82 02-2210-9214

Hyundai Department Store Mokdong
B2F, Hyundai Department Mokdong,
257, Mokdongdong-ro, Yangcheon-gu, Seoul
T. +82 02-2210-9214

Hyundai Department Store Chunho
B1F, Hyundai Department Chunho,
1005, Chunho-daero, Gangdong-gu, Seoul
T. +82 02-2225-8926

Mariooutlet Gasan
4F, 3guan, Mariooutlet Gasan,
266, Beotkkot-ro, Geumcheon-gu, Seoul
T. +82 02-2067-2252

Lotte Department Store Suwon
4F, Lotte Department, 296-3 Seodun-dong,
Gwonseon-gu, Suwon, Gyeonggi-do
T. +82 031-8066-0454

Lotte Department Store Pyeongchon
5F, Lotte Department Pyeongchon,
180, Simindae-ro, Dongan-gu, Anyang, Gyeonggi-do
T. +82 031-8086-9502

Lotte Department Store Anyang
2F, Lotte Department Anyang,
244, Manan-ro, Manan-gu, Anyang, Gyeonggi-do
T. +82 031-463-2578

Lotte Department Store Ansan
6F, Lotte Department Ansan, 12, Gojan-1Gil,
Danwon-gu, Ansan, Gyeonggi-do
T. +82 031-412-7963

Lotte Department Store Incheon Terminal
B1F, Lotte Department Incheon Terminal,
35, Yeonnam-ro, Michuhol-gu, Incheon
T. +82 032-242-2708

Shinsegae Department Store Gyeonggi
4F, Shinsegae Department, 536 Poeun-daero,
Sujigu, Yongin, Gyeoggi-do
T. +82 031-695-1776

Shinsegae Department Store Uijeongbu
6F, Shinsegae Department Uijeongbu,
525 Pyeonghwa-ro, Uijeongbu, Gyeoggi-do
T. +82 031-8082-1645

Starfield Hanam
1F, Starfield hanam,
750 Misa-daero, Hanam, Gyeoggi-do
T. +82 031-8072-8298

Hyundai Department Store Pangyo
4F, Hyundai Department Pangyo,
20, Pangyoyeok-ro, Bundang-gu, Seongnam
T. +82 031-5170-1492

Hyundai Department Store Uplex Jungdong
3F, Hyundai Department Store Uplex
172, Gilju-ro, Bucheon-si, Gyeonggi-do
T. +82 032-623-1172

AK Plaza Department Store Bundang
B1F, AK Plaza Department Bundang,
42, 360 road, Hwangsaeul-ro, Bundang-gu, Seongnam
T. +82 031-8023-2099

AK Plaza Department Store Wonju
3F, AK Plaza Department Wonju,
1, Bonghwa-ro, Wonju-si, Gangwon
T. +82 033-811-5731

Lotte Department Store Busan
7F, Lotte Department Busan,
772, Gaya-daero, Jin-gu, Busan
T. +82 051-810-3779

Lotte Department Store Gwangbok
2F, Lotte Department Gwangbok,
2F, Jungang-daero, Jung-gu, Busan
T. +82 051-678-3271

Shinsegae Department Store Centum City
B2, Shinsegae Department Store Centum city
35, Centum nam-daero, Haeundae-gu, Busan
T. +82 051-745-2684

Shinsegae Department Store Daegu
Shinsegae Department Store Daegu
149, Dong bu-ro, Dong-gu, Daegu
T. +82 053-661-6633

Shinsegae Department Store Gwangju
6F, Shinsegae Department Store Gwangju,
932, Mujin-Daero, Seo-gu, Gwangju
T. +82 062-360-1411

Shinsegae Department Store Chungcheong
3MF, B Hall, Shinsegae Department, 43,
Mannam-ro, Dongnam-gu, Cheonan
T. +82 041-640-5330

Hyundai Department Store Chungcheong
2F, Hyundai Department Chungcheong Uplex,
308, Jikji-daero, Heungdeok-gu, Cheongju
T. +82 043-909-4997

Lotte Department Store Daejeon
8F, Lotte Department Daejeon,
598, Gyeryong-ro, Seo-gu, Daejeon
T. +82 042-601-2839

Hyundai Department Store Ulsan
7F, Hyundai Department Ulsan,
261, Samsan-ro, Nam-gu, Ulsan
T. +82 052-228-0740

Lotte Youngplaza Store Changwon
4F, Lotte Youngplaza Changwon,
124, Jungang-daero, Sungsan-gu, Changwon
T. +82 055-279-2455

Lotte Department Store Pohang
4F, Lotte Department Pohang,
62, Haksan-ro, Buk-gu, Pohang
T. +82 054-230-1469

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